After a brief career as an account manager (which turned out to be a colossal mistake), I became a creative and haven't stopped loving it since. In the last 10 years, I have grown from a copywriter to Executive Creative Director and it has been a ride that I just don´t want to stop. Full of briefs, impossible timings, hundreds of decks to present, shootings, pitches, more pitches… and so many awesome people to meet and work with. What is there not to love? :)

Also, I am proud to be one of the pioneers of the 4-day workweek in Czech Republic (since 2019) that I helped to implement in the agency I am currently working in. That taught me tons about work efficiency and how to cut away the usual advertising BS to make such a system work on company level, not just for individuals.

When I am not dealing with any of that, you can usually find me at our cottage in a forest, where I am proving to the whole world and to my two little boys that there is nothing man cannot do with access to Youtube tutorials, AI, and lack of self-preservation instinct.