Pilsner Urquell: "The art of not changing"
Long term communication platform for arguably one of the most legendary and influential beer brands in the world
Rohlik Group: Angry cart
International Christmas commercial for multiple European markets, where Rohlik disrupted the grocery shopping with their online supermarket.
Pilsner Urquell at Karlovy Vary International movie festival
There is only one beer brand, even in the most beer loving country, that could buy an idea to compete with champagne at the fanciest event of the year. And they did.
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Tatratea: Drink different
Slovak local icon, loved by the whole nation, decided to go international. And anyone who ever drank it knows one thing for sure… When you order it, you look different, then you feel different, and at the end, your memory is different
Gambrinus: Grassroots soccer mockumentary
To promote the brand´s funding program for supporting local grassroots soccer teams, we created an eleven minutes short movie, showing one very sad (and very fictional) village, where the amateur soccer club had to shut down. After the airing, the number of clubs in the program went up more than 100 %.
Rohlik Group: mix of work
During several years of cooperation with Rohlik Group on European markets, I had the chance to cooperate on multiple different projects, from launching new private label, to creating an emotional brand film. Everything was fast, intense, but absolutely fearless.
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Centropol Energy: like brand new
Czech energy provider came to us with a task to completely rebuild the brand from scratch. It was absolute pleasure to be part of that journey with Centropol marketing team, and be at the start of something that is on for years now, even after we parted our ways.
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Lentiamo: beauty of simplicity
Small rebranding campaign for well known e-shop. What I´ve always loved about it was how stupid and simple it was. When you have troubles with sight. You squint.
It was fun. It was smooth. It was one of the most flawless cooperations I have ever experienced.
Kofola: Teaching love
We actually built a functioning robot called K.A.R.E.L., made him the hero of the campaign and let people teach him love online. That was definitely something to remember.
Liftago: When you want to be elsewhere
For some time, I was working as internal creative at Liftago, best rated transport app in the world (at least back in the day) and together with marketing team, we created their first ATL awareness campaign, with the simplest message ever: order Liftago, when you want to be elsewhere.
Eplida: Do not risk it
Elpida is a non profit organisation for active senior citizens. To promote "Eight rules of trustworthy news" and educate seniors in media literacy, we partnered with the legend of 90s TV trivia show RISKUJ (“Risk it!”), Jan Rosák, and created its one last episode of the show, this time called NERISKUJ (“Do not risk it!”)