Rohlík Group
Rohlík Group is a unique story. One of the most successful Czech companies, and arguably the most disruptive. Known for its drive, an innovator's mindset, and above all, total fearlessness. So working with them on their communication has been genuinely special — even more so knowing that some of our work stayed on air for years and helped the brand become more distinctive and memorable.
Here are a few examples of work my team and I did for them over several years.
Truly fresh food
Our very first campaign — the one that defined the brand's tonality and visual style for years to come. Some of the copy we created is still on their delivery bags today, eight years later.
MEAT!
We helped Rohlik launch a new private-label line of high-quality meat, called — simply — MEAT!
Yes. Because why not.
So we made it really meaty meat…
Ode to mothers
This was the last project I did for Rohlik Group. And no, it was never meant to be a classic commercial. It was one of those rare occasions where the creative director is the one pushing for branding in the film, not the other way around… but the decision was clear. We wanted to make a film to thank mothers. And that is exactly what we did.